01
Product Strategy & Ownership
Sharpen goals, translate requirements and prioritise work so teams know what matters next.
- Roadmaps
- Backlogs
- User stories
- Prioritisation
Marketing × Product Ownership
Think marketing.Move productsforward.
Words that move digital workChoose a term and open a first thought behind it.
Random quote:
About me
Hi, I'm Maik Volkmann.
Twenty years at home in web technology and marketing. From management to hands-on delivery, from creative work I make myself to AI-assisted creative work, from market to brand, from service to product, from strategy to execution: I work where decisions meet doing. Along the way I've had a hand in nearly every part of it myself: administering, designing, building and conceiving websites; producing, hosting, dubbing and editing marketing videos; laying out print and digital pages, designing ads and shooting product photography; developing brands, planning events, and even pre-producing the odd song. I've lived through technology and marketing from planning to execution – not just directing it, but doing it myself.
Approach
Moving the right things forward.
- 01
Understand
Identify goals, users, constraints and dependencies.
- 02
Plan & focus
Outline impact, effort/benefit and feasibility.
- 03
Deliver
Coordinate teams, review outcomes and evolve solutions in operation.
Services
From the first requirement to day-to-day operation.
Understanding, focus and delivery become six concrete service areas – not a menu of isolated disciplines, but six perspectives on the same task: developing digital products with purpose.
02
Digital Marketing & Growth
Connect audiences, channels and metrics – from strategic set-up to continuous optimisation.
- Campaigns
- Customer journey
- CRO
- Analytics
03
Web Platforms & Ecosystems
Manage and evolve websites, CMS landscapes and digital services as one connected system.
- Relaunches
- CMS
- Shops
- Integrations
04
Content, Search & Communication
Structure, design and deliver content that people understand and search systems can classify.
- Content design
- SEO / SEA
- Product pages
- Storytelling
05
Project Steering & Collaboration
Align business teams, IT, agencies and vendors around a shared goal – reliably and close to delivery.
- Stakeholders
- Agency steering
- Quality
- Delivery
06
AI Workflows & Automation
Use AI where it meaningfully accelerates research, concepts, content and development – with human selection and accountability.
- Marketing automation
- Agentic coding
- Prototyping
- Data
Next step
Digital. Creative. Human.
Want to be part of it?
Technology changes the tools. Good collaboration determines what they become.
- Digital.20 years in web technology and marketing – from hands-on admin work to AI-assisted delivery.
- Creative.Ideas I shape myself: in image, video, copy and sound.
- Human.Because in the end it's not the method or the latest tool that decides – it's the people behind it: the shared ground, the story that actually connects.
Get in touch – let's work together.
Get in touch