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Maik Volkmann – Digital Creative HumanPortfolio · Making ofDocumentsaccess code required
Maik with a wooden board in a Stone Age landscape

MAIK
VOLKMANN.

Digital marketing. Product ownership.
AI in practice. With a personal touch.

Explore the making of this site
Stone Age · documented film scene · AI-generated image development

A door to my CV.
Room for ideas.

The brief was simple: a personal career website that sparks curiosity, with a CV, work samples and certificates in a private area. It became an experiment in marketing, design and technology.

01 / The brief

The purpose first.
Then the presence.

It began with a career website and a private document vault. An initial static implementation was a way to explore how simple and low-maintenance the solution could feel.

From the development record01 / 03
THE ORIGINAL BRIEFSpark curiosity.
Offer insight.

Public website

Personality & approach

Private documents

CV / Work samples / Certificates

Schematic illustration of the visitor journey
Decision & approach

For a fast, low-maintenance solution, the build moved to A React framework for fast, server-rendered websites. and modern component libraries – deliberately without a Content management system – an admin interface for website content., deployed on A hosting and network service for fast, globally available websites.. The public website leads visitors to the documents in the guest area.

Product ownership / Requirements & technology choices

02 / The experiment

From the hand axe
to AI.

A skateboard image evolved into a hoverboard, with a helmet and a light trail. The guiding idea, “Digital. Creative. Human.”, and a reflection on human tools gave the image a story.

From the development record02 / 03
First skateboard image in a damaged halfpipe
01Skateboard
An iteration of the image with a hovering board
02Hoverboard
Hoverboard image with a helmet and a glowing light trail
03Helmet & light trail
«From the hand axe to AI, humans have always done fundamentally the same thing: we build tools that help us grow beyond our natural limits.»

Three eras. One idea.

The film was designed as a full-screen background video. With the large wordmark and opening copy occupying the left side, the action was increasingly staged on the right. For mobile, each scene received its own CSS crop so that the people, board and movement remain visible in portrait format.

Maik with a wooden board in a Stone Age landscape
Stone Age
Maik riding a hoverboard in a futuristic present
Present
A robot on a projected board in a future world
Future
Watch the existing filmOpen the film directly
Decision & approach

A storyboard connected the Stone Age, a futuristic present and the distant future. Images were developed and refined using different AI models, then turned into a film with fast, action-driven cuts. Copy about my background and areas of work evolved alongside it.

Digital marketing / Messaging, imagery & storytelling

03 / The decision

More possibilities.
Less clutter.

With six service areas, more copy and animations, the website increasingly felt like an agency website. The original purpose came back into focus: show personality, spark interest and lead to the CV.

From the development record03 / 03
Documented earlier website with six service areas, profile, document vault and contact

The earlier version

The new directionOne story.
A clear path.

Understand the brief. Experience the approach. Open the documents.

Open the full-size page capture
Decision & approach

The result: fewer elements and calls to action, clearer introductions and the making of the site as a work sample. AI provided image concepts, copy building blocks and code. Selection, refinement and the overall idea remained human-led.

Product ownership / Prioritising, reviewing & focusing

What comes next?
Perhaps a project together.

I bring together digital marketing, web platforms and creative execution. For a new role on your team or a selected project.

Open documentsAccess code required · CV, work samples & certificatesGet in touch & request access
Portrait of Maik Volkmann
Maik Volkmann / Berlin & Fürstenwalde